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Strategic Marketing in Library and Information Science

Linda S Katz
€51.99
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American Library Association
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Author_Linda S Katz
branding for academic libraries
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Cd Rom Product
Electronic Resources
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haworth
Information Science Curriculum
Levy Report
Li Community
Li Curriculum
Li Faculty
Li Literature
Li Practitioner
Li Professional
Li Program
Li School
library outreach strategies
Library's Electronic Resources
Library’s Electronic Resources
Marketing Audit
MLS Student
native
OCLC Cooperative
Patron Satisfaction
press
recruitment in information professions
relationship marketing theory
requisite
sciences
social marketing archives
Strategic Marketing
Strategic Marketing Plan
strategic planning for library services
studies
thehaworthpress
Theological Libraries
user engagement techniques
Web Usability Test
Young Men

Product details

  • ISBN 9780789021434
  • Weight: 490g
  • Dimensions: 152 x 229mm
  • Publication Date: 12 Sep 2003
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description

Combine marketing and strategic planning techniques to make your library more successful!

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular.

In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover:

  • existing literature on marketing in LISwhat it has to offer and what it lacks
  • strategic planning that must take place before marketing money is spent
  • the branding process and how it can be helpful in LIS marketing
  • a marketing method for bridging the gap between staffing needs and the current shortage of librarians
  • a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources
  • marketing applications relevant to theological libraries
  • the effective use of social marketing at the Austin History Centera fascinating case study!
  • a fresh marketing approach to bridging gaps between cultural history and education
  • the importance of marketing for public libraries

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