A01=Graeme Drummond
A01=John Ensor
A01=Ruth Ashford
analysis
Author_Graeme Drummond
Author_John Ensor
Author_Ruth Ashford
business ethics marketing
Category=KJS
Cd Rom Technology
change
competitive environment assessment
Competitive Intelligence
Conditional Viewing
CRM System
customer insight analysis
Defensive Strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Halifax Building Society
hall
harvard
Industry Position
innovation management strategies
led
management
Market Led Strategic Change
Marketing Performance
MBA Qualification
mix
Newport News Shipbuilding
NPD Process
PBL.
Pest Analysis
Post-conventional Stage
prentice
resource based view
segment
segmentation techniques
Shell Directional Policy Matrix
Specific Competitive Position
Strategic Marketing
Strategic Marketing Decisions
strategic marketing process framework
strategy
UK Customer
UK Market
USA Association
Volume Industries
White Beer
Product details
- ISBN 9780750682718
- Weight: 744g
- Dimensions: 189 x 246mm
- Publication Date: 10 Dec 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.
A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-
• Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
• A highly exam focused approach which has been class tested and refined
• A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject
• Thoroughly revised and updated case studies and vignettes of real world best
practice throughout the text
Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Graeme Drummond, John Ensor, Ruth Ashford
