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B01=Stanley Charles Abraham
Category1=Non-Fiction
Category=KJC
Category=KJMB
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
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Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781780525204
- Weight: 463g
- Dimensions: 165 x 240mm
- Publication Date: 11 Jan 2012
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.
