Strategic Social Media
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€46.99
A01=L. Meghan Mahoney
A01=Tang Tang
Age Group_Uncategorized
Age Group_Uncategorized
audience analysis
Author_L. Meghan Mahoney
Author_Tang Tang
automatic-update
behavior change
brand management
business models
Category1=Non-Fiction
Category=KJS
cause marketing
content sharing
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
first movers
followers
health communication
information diffusion
Language_English
location based applications
mass delivery
media and social change
mobilization
new social relations
online engagement
PA=Available
popular participation
Price_€20 to €50
PS=Active
social capital
social connectivity
social counseling
social identity
Social media
social media contexts
social media landscape
social media marketing
social media tools
social profit
softlaunch
strategic social media
Product details
- ISBN 9781118556849
- Weight: 612g
- Dimensions: 188 x 244mm
- Publication Date: 04 Nov 2016
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
- Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
- Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
- Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
- Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
- Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
L. Meghan Mahoney is Associate Professor in the Department of Communication Studies at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and marketing messages for behaviour and social change, most recently in the Journal of Media Education, Journal of Intercultural Communication, Journal of Medical Internet Research, Journal of Development Communication, and theJournal of Media and Communication Studies. She currently serves as Chair of the Management, Marketing & Programming Division of the Broadcast Education Association, and Social Media Coordinator for the Eastern Communication Association.
Tang Tang is Associate Professor and Director of Graduate Studies in the School of Communication at The University of Akron. She has published articles in the Journal of Broadcasting & Electronic Media, International Journal on Media Management, Mass Communication & Society, Journalism & Mass Communication Educator, and Journal of Sports Media. She is a Faculty Fellow of the National Association of Television Program Executives, and has held leadership positions in the Broadcast Education Association and the International Communication Association.