Product details
- ISBN 9781119345114
- Weight: 318g
- Dimensions: 155 x 226mm
- Publication Date: 10 Oct 2017
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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The world needs more storytellers.
Storytelling is an inherently innovative activity.
When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.
For individuals, crafting stories is the primary way we can make sense of the world and our place in it.
The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:
- Tap into your and your organization's unique sources of wonder, wisdom, and delight
- Boost individual and collective creativity
- Understand the storytelling strategies behind some of the world’s most powerful brands
- Unlock the secrets of the great strategic storytellers of the past
- Build a place where your stories can live online
- Distribute stories so they have staying power and reach in the digital age
- Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
- Understand how unshakable reputations are built out of stories that accumulate over time
Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
ALEXANDER JUTKOWITZ is global CEO of GROUP SJR and Truffle Pig, and U.S. CEO of Hill+Knowlton Strategies. A former political pollster, digital architect, brand strategist, and content creator in over 30 countries, he is committed to the idea that brands who tell their own stories innovate faster and inspire enduring customer loyalty. He is on the board of the Advertising Council and lives in New York City with his wife and daughter.
