A01=Robyn Blakemen
Alternative Media Vehicles
Atm Machine
Author_Robyn Blakemen
benefit
business communication methods
Category=KJSA
communication training
consumer
Coupon Offers
Customer Service Initiatives
direct
Direct Mail Package
effective organizational messaging
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Guerrilla Marketing Campaign
human resource development
In-game Advertising
key
Key Consumer Benefit
LCD Screen
lifestyle
Loyal Users
mail
Media Vehicles
Meow Mix
Mobile Marketing
organizational communication
Out-of Home Advertising
Outdoor Boards
Purchase Displays
ROI
sample
Sample Ad
self-image
Specialty Vehicles
storytelling techniques
Target's Attention
Target's Lifestyle
Target's Self-image
targets
Target’s Attention
Target’s Lifestyle
Target’s Self-image
vehicles
Verbal Tone
WAP
Wild Postings
workplace learning strategies
Product details
- ISBN 9780765625564
- Weight: 340g
- Dimensions: 152 x 229mm
- Publication Date: 15 Oct 2011
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Robyn Blakeman received her bachelor’s degree from the University of Nebraska in 1980 and her master’s from Southern Methodist University in Dallas, Texas, in 1996.In 1980, she moved to Texas, where she began her career as a designer for an architectural magazine. She then took a position as mechanical director for one of the top advertising agencies in Dallas before eventually leaving to work as a freelance designer.Professor Blakeman began teaching advertising and graphic design in 1987, first with the Art Institutes and then as an Assistant Professor of Advertising, teaching both graphic and computer design at Southern Methodist University. As an Assistant Professor of Advertising at West Virginia University, she developed the creative track in layout and design and was also responsible for designing and developing the first Online Integrated Marketing Communication graduate program in the country.Blakeman has been nominated five times for inclusion in Who’s Who Among America’s Teachers, is included in Who’s Who in America, and is a member of Kappa Tau Alpha.In addition, Blakeman is the author of six books: The Bare Bones of Advertising Print Design, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, The Bare Bones Introduction to Integrated Marketing Communication, The Brains Behind Great Ad Campaigns, Advertising Campaign Design: Just the Essentials, and Strategic Uses of Alternative Media: Just the Essentials. Professor Blakeman currently teaches advertising design at the University of Tennessee, Knoxville.
