Strategies and Tools for Corporate Blogging
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A01=John Cass
academic analysis of blogger relations
Author_John Cass
Autoblog
Automobile Blogging
Backbone Media
Blog Readers
blogger
Blogger Engagement
Blogger Relations
Blogger's Article
Blogger’s Article
Blogging Community
Blogging Strategy
Brand Trust
cass
Category=KJMV7
Category=KJS
Category=KJSU
community
Corporate Bloggers
digital communication strategies
digital media literacy
effective
Effective Blogging
engine
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Higher Search Engine Rankings
IBM Product
Indium Corporation
influencer outreach techniques
john
Masi Bikes
online reputation management
Organic Search Engine Optimization
organisational communication ethics
Philip Rosedale
post
readers
relations
RSS Feed
RSS Feed Reader
search
Social Media Website
Software Development Process
stakeholder engagement methods
Stonyfield Farm
Traditional News Release
Video Logging
Product details
- ISBN 9780750684163
- Weight: 440g
- Dimensions: 152 x 229mm
- Publication Date: 16 Apr 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Fellow of the Society for New Communications Research (SNCR), President of the AMA Boston 2005-2006. He blogs at PR Communications: pr.typepad.com.
