A01=Joseph A. Klein
A01=P.M. Rao
American Intellectual Property Law Association
Android Operating System
appropriability
Appropriability Problem
Appropriability Regime
assets
Author_Joseph A. Klein
Author_P.M. Rao
Bass Model
Business Method Patents
Category=KJS
Category=KJT
Category=KND
Cloud Computing Service Model
curve
Cut Throat Price Competition
Develop Country MNEs
Dominant Design
Enviropreneurial Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical technology impacts
experience
Experience Curve Effects
global high-tech marketing practices
Global Pharmaceutical Industry
High Tech Firms
High Tech Markets
Ingredient Branding
innovation strategy
intellectual property management
interfirm collaboration
marketing
markets
model
Open Services Innovation
Open Source
Open Source Model
OSS
ous
Ous Model
pharmaceutical industry case
Pharmaceutical MNEs
Platform Strategy
regime
Strong Appropriability Regime
technology commercialization
TRIPs Agreement
weak
Product details
- ISBN 9780765617989
- Weight: 226g
- Dimensions: 174 x 246mm
- Publication Date: 08 Feb 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.
Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.
