Strategies for International Industrial Marketing (RLE International Business)
Regular price
€198.40
14 days return policy
Shipping & Delivery
approach
British Suppliers
Business Unit
Category=KC
Category=KJK
Category=KJS
customer
Customer Portfolio
Customer Portfolio Management
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
export
External Organisation Structure
Firm's Customer Orientation
French Industrial Firms
German Customers
German Suppliers
Handling Customer Relationships
Imp Project
Industrial Marketing
Industrial Marketing Management
Industrial Marketing Strategies
interaction
Long Term Causal Relationship
Marketing Organisation
portfolio
relationships
RLE
sales
Sales Subsidiaries
Strategic Decision Environment
strategy
subsidiary
supplier
Supplier Customer Interaction
Supplier Customer Relationships
Swedish Suppliers
UK Customer
UK Supplier
West Germany
Product details
- ISBN 9780415658126
- Weight: 770g
- Dimensions: 156 x 234mm
- Publication Date: 27 Nov 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Peter W Turnbull (Edited by), Jean-Paul Valla (Edited by)
