Strategies to Enhance Air Force Communication with Internal and External Audiences
Regular price
€46.99
A01=Air Force Studies Board
A01=Committee on Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop
A01=Division on Engineering and Physical Sciences
A01=National Academies of Sciences
and Medicine
Author_Air Force Studies Board
Author_Committee on Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop
Author_Division on Engineering and Physical Sciences
Author_National Academies of Sciences
Category=JW
Category=PDK
Engineering
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
Product details
- ISBN 9780309389013
- Dimensions: 216 x 279mm
- Publication Date: 27 Jan 2016
- Publisher: National Academies Press
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains -- air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States.
Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
