Product details
- ISBN 9781032472263
- Weight: 898g
- Dimensions: 215 x 215mm
- Publication Date: 30 Nov 2023
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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The Strategy Activation Canvas is the new standard for accelerating strategies – beginning where classical strategies end: with its activation. While many management and business canvases focus on developing a strategy, the Strategy Activation Canvas helps leaders and decision-makers to bring strategies to life.
This book demonstrates for the first time how entire organizations can be “activated”: how people can not only perceive and implement a new strategy, but how entire organizations can be heavily involved in its making, how strategies are made visible and experienced, and how people can play an active and sustaining role throughout bringing a strategy to life. With their decades of experience in large scale organizations, Thiessen and Wreschniok pair their knowledge with case studies from Allianz, Baloise, E.ON, Hamburg Commercial Bank, Microsoft, NORD/LB, Swisscom or Swiss Re, organizations led by leaders who have significantly accelerated the success and value of their strategies through strategy activation.
This book is an essential resource for managers who have responsibility for strategic initiatives and transformation programs of any kind.
Ansgar Thiessen is Global Head of Operational Excellence and a member of the Operations Management Committee at Swiss Re Corporate Solutions where he was founding member of the Strategy Activation Group. Prior to that, he spent many years in leadership positions in change and management consultancies. For over a decade, he has been a thought leader in how organizations can make their strategies and transformations broadly accepted and most impactful. Today, Thiessen is a regular lecturer and author on the subject at international business schools such as CBS Copenhagen and IMD Lausanne.
Robert Wreschniok is the CEO of TATIN Institute for Strategy Activation (Munich, Basel, Hong Kong, Zurich). For more than 20 years he has advised organizations on activating strategies and accelerating transformations. He is Chairman of Cluster for Innovation and Digital Transformation (CIDT) and member of the Design Strategy Board. As co-founder of the Future of Leadership Initiative, he has created one of today’s leading networks on cross-industry, cross-generation dialogue about digital transformations. Wreschniok is also a lecturer and author of numerous publications on the subject.
