A01=Curtis M. Grimm
A01=Hun Lee
A01=Ken G. Smith
Author_Curtis M. Grimm
Author_Hun Lee
Author_Ken G. Smith
Category=KJC
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780195161441
- Weight: 553g
- Dimensions: 163 x 243mm
- Publication Date: 29 Sep 2005
- Publisher: Oxford University Press Inc
- Publication City/Country: US
- Product Form: Hardback
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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
