A01=Bob Gorzynski
A01=John Middleton
aspects
Author_Bob Gorzynski
Author_John Middleton
benchmark
Category=KJMD
commonly
companies
compelling vision
concepts
creativity
customers
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
essential
express
fasttrack
field
fundamentals
glossary
ideas
key
resources
route
smartest thinkers
strategy
Product details
- ISBN 9781841127071
- Weight: 129g
- Dimensions: 128 x 175mm
- Publication Date: 03 Mar 2006
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
John Middleton and Bob Gorzynski are co-Directors of the UK Centre for Strategic Thinking, launched in March 2006 as a national centre to promote self-knowledge through strategic thinking, and to help people resolve personal and Organisational issues that can often only be resolved by a shift to a new level of thinking. They can be contacted at info@centreforstrategicthinking.org
