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Structure of Multimodal Documents

Tuomo Hiippala
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A01=Tuomo Hiippala
Annotated Corpus
Artefact Structure
Author_Tuomo Hiippala
brochure
Brochure Medium
Category=AB
Category=AKC
Category=CBX
Category=CF
Category=GTC
Category=JBCT
Category=NH
corpus
Discourse Semantic
empirical study of tourist brochures
eq_art-fashion-photography
eq_bestseller
eq_dictionaries-language-reference
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
GeM model
genre
genre analysis methodology
Genre and Multimodality model
graphic design
Gunther Kress
information design
information design theory
John Bateman
Layout Layer
Layout Space
Layout Structure
Layout Units
Longform Journalism
Multimodal Artefact
Multimodal Corpus
multimodal discourse analysis
Multimodal Research
Multimodal Structures
multimodality
Multiple Semiotic Modes
National Library
Navigation Structures
page layout analysis
page-based
pamphlet
print media
Rhetorical Layer
Rhetorical Relations
RST
semiotic mode
semiotic modes
Semiotic Resources
Semogenic Processes
Text Image Relations
Tourist Brochures
visual communication research
XML

Product details

  • ISBN 9781138824744
  • Weight: 498g
  • Dimensions: 152 x 229mm
  • Publication Date: 16 Jun 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
About Tuomo Hiippala
Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

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