Product details
- ISBN 9781032582450
- Weight: 920g
- Dimensions: 156 x 234mm
- Publication Date: 22 Nov 2023
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what’s in their job description? How do you build an outstanding team? (Spoiler: it’s not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.
As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people's attitudes, thinking and behavior – and which may boost, or undermine a leader's authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others’ emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership.
This book is for everyone interested in the psychological, biological, and medical dimensions of leadership.
Thomas Frankl had senior management positions in Fortune 500 companies and the United Nations. He holds a Ph.D. in Economics from the University of Munich and has been teaching at Swiss business schools and universities for over ten years. He co-founded three companies and is the Chairman of Ruti Group which owns and operates a 800-pupil school in Nyamata, Rwanda.
