Successful Marketing Communications
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€254.20
4U Audit
A01=Cathy Ace
Account Handler
Advertising Association
agency
Air Miles
audience segmentation methods
Author_Cathy Ace
Brand's Relationship
Category=KC
Category=KJ
Category=KJMV7
Category=KJS
Commercial Radio Companies Association
commission
communication effectiveness measurement
Communications Audit
DGA
direct
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
External Service Provider
Free Prize Draw
full
Full Service Agency
Howard Sheth Model
independent
Indepth Interviews
integrated communications strategy
Marketing Communications
Multiple Listings Service
planning
Postcode Sector Level
PR Plan
PR Practitioner
practical marketing communications case studies
promotion
promotional campaign design
public relations tactics
Radio Joint Audience Research
sales
service
stakeholder engagement planning
Sundried Tomato
television
Thereal World
UK Advertising
UK Supermarket
Vice Versa
Young Man
Product details
- ISBN 9781138441125
- Weight: 570g
- Dimensions: 189 x 246mm
- Publication Date: 28 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.
