A01=Mark R. McNeilly
Author_Mark R. McNeilly
Category1=Non-Fiction
Category=JWJ
Category=KJB
Category=KJM
Category=NL-JW
Category=NL-KJ
COP=United States
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Format_Paperback
HMM=209
IMPN=Oxford University Press Inc
ISBN13=9780199782918
PA=Available
PD=20111124
POP=New York
Price_€20 to €50
PS=Active
PUB=Oxford University Press Inc
SMM=22
Subject=Business & Management
Subject=Warfare & Defence
WG=368
WMM=142
Product details
- ISBN 9780199782918
- Format: Paperback
- Weight: 363g
- Dimensions: 140 x 206 x 22mm
- Publication Date: 26 Jan 2012
- Publisher: Oxford University Press Inc
- Publication City/Country: New York, US
- Product Form: Paperback
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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.
