A01=Ian Ayres
Author_Ian Ayres
biology
Category=GPH
culture
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eq_isMigrated=2
eq_nobargain
human biology
human thought
new ideas
pop science
Popular ideas
popular science books
popular science books for adults
psychology books
science books bestsellers
smart thinking
society
thinking
Product details
- ISBN 9780719564659
- Weight: 190g
- Dimensions: 139 x 198mm
- Publication Date: 01 May 2008
- Publisher: John Murray Press
- Publication City/Country: GB
- Product Form: Paperback
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When would a casino stop a gambler from playing his next hand?
How could a company use statistical analysis to blackball you from the job you want?
Why should you worry when customer services pay attention to your needs?
Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers - the new way to be smart, savvy and statistically superior.
Ian Ayres is a professor at Yale, both in the Law School and in the School of Management, as well as a lawyer and author. He is a regular commentator on National Public Radio in America and a columnist for Forbes magazine. A contributor to the New York Times and editor of the Journal of Law, Economics and Organization, he has written eight books.
