A01=Nan Hua
A01=Sam Hua
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Nan Hua
Author_Sam Hua
automatic-update
branding
Category1=Non-Fiction
Category=KJS
Category=KJSC
consumer behavior
consumer branding
COP=United Kingdom
Delivery_Delivery within 10-20 working days
economics
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
human behavior
Language_English
marketing
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781912555185
- Dimensions: 156 x 234mm
- Publication Date: 07 Mar 2019
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.
Hua Shan and Hua Nan are the founders of HUA&HUA, one of China's leading branding and strategy consultancies.
