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Product details
- ISBN 9781399735148
- Weight: 500g
- Dimensions: 156 x 236mm
- Publication Date: 26 Jun 2025
- Publisher: Hodder & Stoughton General Division
- Publication City/Country: GB
- Product Form: Hardback
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A MUST-HAVE FOR ANYONE LOOKING TO BREAK BAD HABITS THIS NEW YEAR, AS COVERED IN THE TELEGRAPH
A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People
'Highly readable' DAILY MAIL
'Brilliantly unpacks how modern life hijacks our ancient biology' DR JENNA MACCIOCHI
'An informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone' IRISH INDEPENDENT
'Intriguing . . . makes some shocking revelations' SUNDAY TIMES
------
IT'S NOT YOU. IT'S YOUR BIOLOGY.
What if the habits you struggle with every day were not a personal failure but a biological trap?
If you have ever felt stuck in cycles of overeating, endless scrolling, loneliness or low motivation, the problem is not your willpower. The problem is what you are up against.
Modern life is engineered around superstimuli, highly amplified, artificial versions of things your brain is wired to crave such as food, sex, attention and connection. These are precisely designed triggers that hijack your instincts, keeping you hooked, distracted and wanting more.
That is why you reach for ultra processed food even when you are not hungry, compare yourself to unrealistic images online, and struggle to stop scrolling even when it leaves you feeling worse. It is not weakness. It is biology being exploited.
In Super Stimulated, you will learn how to recognise these traps, break unhealthy patterns and rebuild habits that serve you. This is your guide to taking back control, improving your health and creating a more focused, fulfilling life.
A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People
'Highly readable' DAILY MAIL
'Brilliantly unpacks how modern life hijacks our ancient biology' DR JENNA MACCIOCHI
'An informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone' IRISH INDEPENDENT
'Intriguing . . . makes some shocking revelations' SUNDAY TIMES
------
IT'S NOT YOU. IT'S YOUR BIOLOGY.
What if the habits you struggle with every day were not a personal failure but a biological trap?
If you have ever felt stuck in cycles of overeating, endless scrolling, loneliness or low motivation, the problem is not your willpower. The problem is what you are up against.
Modern life is engineered around superstimuli, highly amplified, artificial versions of things your brain is wired to crave such as food, sex, attention and connection. These are precisely designed triggers that hijack your instincts, keeping you hooked, distracted and wanting more.
That is why you reach for ultra processed food even when you are not hungry, compare yourself to unrealistic images online, and struggle to stop scrolling even when it leaves you feeling worse. It is not weakness. It is biology being exploited.
In Super Stimulated, you will learn how to recognise these traps, break unhealthy patterns and rebuild habits that serve you. This is your guide to taking back control, improving your health and creating a more focused, fulfilling life.
Nicklas Brendborg (b. 1995) is a Danish scientist and author. His international bestseller Jellyfish Age Backwards has been translated to more than 30 languages and was shortlisted for the Royal Society Science Book Prize. He is the youngest ever author to have been shortlisted for this award. Brendborg holds bachelor's and master's degrees in molecular biomedicine and
biotechnology from the University of Copenhagen and is now a PhD student in molecular biology. He has been recognised by, among others, the Novo Nordisk International Talent Program and the Novo Nordisk Scholarship Program. The second book in his series of popular science books about longevity, Super Stimulated (Vanedyr) was a bestseller in Denmark in 2023 and is also being translated across the globe.
