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Supermarket Retailing in Africa

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Africa
Agri Food Products
Agri Food Supply Chain
Bop Market
Category=KJK
Category=KNP
Consumer behaviour
consumer behaviour analysis
Consumerism
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Ghana
ICT
ICT Adoption
ICT adoption retail
ICT Tool
ICT Usage
Kenya
Local Food Processors
Local Food Suppliers
local supplier integration
Madagascar
Modern Food Retail
modern food retail sector Africa
Open Air Market
PLS Algorithm
Queuing Systems
relationship marketing Africa
Retail
Retail Formats
Retail management
retail management Africa
Retail sector
SmartPLS3 Software
South Africa
South African Retailer
South African Supermarket Chain
South African Supermarkets
Supermarket Business
Supermarket Industry
Supermarket retailing
Supermarkets in Africa
Supplier Retailer Relationship
supply chain strategies
Tanzania
Traditional Market Retailers
Traditional Market System
TSN
UN
Vice Versa

Product details

  • ISBN 9780367408350
  • Weight: 453g
  • Dimensions: 156 x 234mm
  • Publication Date: 25 Mar 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

This book will be of interest to scholars and students of the retail sector and retail management in Africa.
About

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.