Sustainable Narratives and Technologies in Tourism

This book presents theoretical and practical examples of how sustainability and technology can be used to develop narratives for tourism experiences.

With contributions from leading thinkers, it provides deeper insights into innovation for tourism and visitor experiences. It presents methods and new technical knowledge that can be applied to the development of the tourism, hospitality, events, and heritage management industries. It showcases both practical and theoretical perspectives, applying narrative knowledge theory through examples from cultural tourism and place- making storytelling. The book presents case studies of industry innovations and examples of complete projects. It includes project descriptions designed for adaptation to varied contexts, both in academic and professional scenarios, along with example questions for formative and summative assessment in relevant chapters.

Sustainable Narratives and Technologies in Tourism will be of interest to upper-level undergraduates and researchers in tourism, hospitality, events, and heritage management.

Dababrata Chowdhury is a Reader in Digital Entrepreneurship in the Business School at Canterbury Christ Church University and Associate Professor in Entrepreneurship and Knowledge Management at Ravensbourne University, London. He specialises in Digital Technology, Knowledge Management, and Marketing. He graduated in Computer Science and Engineering (BSc) from Hacettepe University, Ankara, Turkey and then completed an MBA and PhD at the University of Plymouth, UK. Prior to joining Canterbury, he was an Associate Professor in Entrepreneurship and Marketing in the business school at the University of Suffolk. He is a fellow of the Higher Education Academy. He has worked in higher education for over 20 years. His skills include technology, innovation, creativity, and improving student employability and entrepreneurial development and Knowledge Management. Having extensive knowledge of higher education, he has built strategic partnerships with stakeholders and communities across the globe.

Charles Mansfield is an independent academic, teaching in universities since 1995. He is a freelance researcher and writer, regularly running summer schools for literary travel writers and destination managers. Charles completed a major, funded research project for the CNRS with the University of Paris 1 Panthéon-Sorbonne in digital heritage management and was a research academic with the University of Edinburgh from January 2005 until July 2009 where he successfully completed an AHRC- funded research project to digitise mediaeval literary texts. He is the co- author of Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies, published with Routledge, Taylor & Francis. His PhD thesis, published in 2015 as Researching Literary Tourism, proposes the concept of the toureme.

Jasna Potočnik Topler has been teaching at the University of Maribor, Slovenia since 2014. She completed her studies in English language and literature and in journalism and obtained her PhD at the Ljubljana University. In July 2025, she was promoted to full professor. Her field of research includes cultural tourism with its subtypes, languages, literary tourism, media discourse, and communication. She is the author of monographs, scientific articles, conference lectures, and an editorial board member of many journals. She has been engaged in many projects with the local community, industry stakeholders, EU partners, and students.