Sustainable Tourism Volume 1

Sustainable Tourism: Entrepreneurship Innovations and Strategies explores the evolving landscape of tourism meeting the pressing need for sustainability. Chapters examine how entrepreneurial ventures are harnessing current trends to create eco-conscious opportunities that benefit both businesses and local communities.

Emerging entrepreneurial trends are unpacked along with the strategic opportunities that arise from adopting sustainable practices. It explores how entrepreneurs can align their ventures with evolving consumer preferences for eco-friendly travel while creating impactful, enduring business models. Through a blend of case studies, strategic models, and real-world examples, Sustainable Tourism offers readers a comprehensive guide to shaping a responsible and profitable tourism business.

Addressing themes like responsible tourism, community engagement, and technology-driven solutions, this book empowers readers to navigate the complexities of the tourism market. Entrepreneurs, tourism professionals, and industry stakeholders will find a wealth of opportunities to innovate, lead, and thrive in a sustainable future. Whether you are a business leader, academic, or policy maker, this guide will inspire you to seize opportunities while fostering a sustainable tourism ecosystem.

Dr Manpreet Arora is Associate Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, and brings over twenty-three years of exemplary teaching and academic expertise.

Dr Anukrati Sharmais an Associate Professor in the Department of Commerce and Management at the University of Kota (A State Govt University) in Kota, Rajasthan, India. She is the Director of the Skill Development Centre, Director Office of International Affairs and Chairperson of the Women Cell at the same University. She is also Dean (Honorary) of Tourism and Hospitality at Vishwakarma Skills University, Jaipur (A Govt State University).

Dr Che-Jen Su is a Distinguished Research Professor in the Department of Restaurant, Hotel and Institutional Management at Fu Jen Catholic University, Taipei, Taiwan.