A01=Christina del Villar
Author_Christina del Villar
Business Growth Books
Business Marketing
Business Strategy
Business Strategy Books
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Marketing Book
Marketing Books
Marketing Skills Book
Product details
- ISBN 9781736028322
- Dimensions: 152 x 229mm
- Publication Date: 03 Aug 2021
- Publisher: Greenleaf Book Group LLC
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Sway turns marketing professionals into powerhouses by showing them how to build a framework to be more effective and gain influence with a combination of strategy and tactics, the G.R.I.T. Marketing Method. This method is unique as it looks at marketing from the go-to-market strategy perspective, illustrating how marketing professionals can influence this strategy based on overall corporate goals.
Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. And from there, they will learn how to build a Map of Influence that identifies their touchpoints of influence across these. This book will help marketing professionals reach greater influence and success; deploy more effective, impactful programs for the marketing organization; and develop smarter campaigns that significantly increase profitability for the company.
Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact.
Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. Oh man, the stories she could tell. She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice and Sebastian Thrun ('AEufather of the self-driving car'AEu). She has worked for, consulted with, and advised over 50 companies, from large to small, start-up to 100+ years old, to help develop go-to-market and marketing strategies. She has helped companies reach the next level, whether that be exponential growth, acquisition, or IPO.
Over the decades she has seen a huge skills gap between what marketing professionals have learned and what is needed for them, their organizations, and their company to succeed. She has been educating and indoctrinating her own marketing teams on a methodology, the GRIT Marketing Method, to help bridge this gap. One that allows marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. This allows them to be more influential and impactful.
