A01=Dorian Lucas
Author_Dorian Lucas
Category=AK
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fashion
graphic design
Helvetica
product design
Swiss army knife
Switzerland
Toblerone
Product details
- ISBN 9783037680483
- Weight: 1080g
- Dimensions: 203 x 254mm
- Publication Date: 18 Oct 2010
- Publisher: Braun Publishing AG
- Publication City/Country: CH
- Product Form: Paperback
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Swiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have popularized the image of the white cross on red background. The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well-known Swiss asparagus peeler, functionality is its sole formative characteristic. When it comes to fonts, few are as clear-cut as Helvetica. This volume demonstrate that Swiss design incorporates much more than just austerity and functionality; nowadays, young designers from the Alpine country demonstrate their ability to create every conceivable contemporary design style that this day and age has to offer.
