A01=Jeremiah Favara
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Air Force
all volunteer force
Army
Author_Jeremiah Favara
automatic-update
Black feminism
Category1=Non-Fiction
Category=GTC
Category=HBW
Category=JBSF11
Category=JFFK
Category=JPV
Category=KJSA
Category=NHW
Coast Guard
COP=United States
Cosmopolitan magazine
Delivery_Delivery within 10-20 working days
difference
Ebony magazine
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
feminist media studies
inclusion
intersectionality
Language_English
magazines
Marine Corps
military
Navy
PA=Available
pop culture
Price_€20 to €50
propensity
PS=Active
queer of color critique
recruiting
softlaunch
Sports Illustrated magazine
tactical inclusion
vulnerability
Product details
- ISBN 9780252087820
- Weight: 399g
- Dimensions: 152 x 229mm
- Publication Date: 09 Apr 2024
- Publisher: University of Illinois Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence.
Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.
Jeremiah Favara is an assistant professor of communication studies at Gonzaga University.
