A01=Nigel F. Piercy
Air Miles
Author_Nigel F. Piercy
Body Shop
Boots Company
BT's Share
business
Business Processes
Cabin Crew
cardiff
Category=KC
Category=KJ
Category=KJMV7
Category=KJS
Ceo
Ceo Position
Ceo Role
Chief Operating Officer
Competitive Box
corporate reinvention case studies
daily
direct
Direct Business Model
disruptive innovation models
EMI
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive education resource
financial
Ford Mondeo
market adaptation processes
MCI
organisational transformation
school
selling
Simon Marks
Skoda Cars
strategic management theory
sunday
Tim Waterstone
times
UK Consumer
UK Market
UK Operation
UK Price
UK Regional City
UK Sale
university
value-driven strategy
Ward White
Product details
- ISBN 9781138441002
- Weight: 850g
- Dimensions: 156 x 234mm
- Publication Date: 02 Aug 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services?The book is based on the author's view that: Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them.'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
