A01=Iddo Tavory
A01=Shelly Ronen
A01=Sonia Prelat
ads
advertising
altruism
Author_Iddo Tavory
Author_Shelly Ronen
Author_Sonia Prelat
campaigns
capitalism
Category=KJSA
competition
competitors
consumerism
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethics
evaluation
fraught relationships
goods
industry
labor
managers
marketing
morality
morals
motivations
navigation
organizational pressures
philanthropic approach
philanthropy
pro bono
recognition
sociological research
sociologists
sociology
work
Product details
- ISBN 9780226820163
- Weight: 399g
- Dimensions: 152 x 229mm
- Publication Date: 24 Jun 2022
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.
The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”?
Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.
The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”?
Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.
Iddo Tavory is associate professor of sociology at New York University. He is the author of Summoned: Identification and Religious Life in a Jewish Neighborhood and coauthor of Measuring Culture as well as Abductive Analysis and Data Analysis in Qualitative Research. Sonia Prelat is a PhD candidate in the Department of Sociology at New York University. Shelly Ronen is a research scientist for the Center for Guaranteed Income Research at the University of Pennsylvania.
