Tangled Web They Weave
Regular price
€18.99
A01=University of Wisconsin Press
Author_University of Wisconsin Press
Category=KJG
Category=KJSA
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780299141943
- Weight: 340g
- Dimensions: 149 x 226mm
- Publication Date: 30 Jan 1996
- Publisher: University of Wisconsin Press
- Publication City/Country: US
- Product Form: Paperback
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Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.
