A01=Monica Penick
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american
architecure
Author_Monica Penick
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Category1=Non-Fiction
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Category=AKB
Category=AKX
Category=AMR
Category=AMX
cliff may
cold war
COP=United States
decor
decorator
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eq_art-fashion-photography
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frank lloyd wright
furniture
house beautiful
interior design
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Language_English
magazine
midcentury modern
MoMA
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pace setter houses
photography
Price_€50 to €100
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shelter magazine
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threat to the next america
Product details
- ISBN 9780300221763
- Weight: 1270g
- Dimensions: 206 x 279mm
- Publication Date: 06 Jun 2017
- Publisher: Yale University Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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A riveting and superbly illustrated account of the enigmatic House Beautiful editor’s profound influence on mid-century American taste
From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Control Project, popularized a “livable” and decidedly American version of postwar modern architecture. Gordon’s devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon’s editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon’s influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source—the consumer magazine—as a key tool for deepening our understanding of mid-century architecture and design.
From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Control Project, popularized a “livable” and decidedly American version of postwar modern architecture. Gordon’s devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon’s editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon’s influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source—the consumer magazine—as a key tool for deepening our understanding of mid-century architecture and design.
Monica Penick is assistant professor in the Design Studies Department at the University of Wisconsin–Madison.
