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Emil B. Towner | Heidi L. Everett

Technical Marketing Communication

★★★★★
★★★★★
€22.99
A01=Emil B. Towner
A01=Heidi L. Everett
advertising
Author_Emil B. Towner
Author_Heidi L. Everett
Category=KJP
copywriting
creative execution
design
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
high-tech
marcom
marketing
promotion
technical communication
technical marketing communication
technology

Product details

  • ISBN 9781631572661
  • Weight: 213g
  • Dimensions: 152 x 228mm
  • Publication Date: 30 Apr 2016
  • Publisher: Business Expert Press
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The benefit of the benefit to tell a marketing story; 3As every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you’ll be prepared for every aspect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.
About Emil B. Towner | Heidi L. Everett
Emil B. Towner, St. Cloud State University, USA.