Techno Politics in Presidential Campaigning
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€192.20
ANOVA Comparison
biden
Candidate Issue Stances
Candidate Web Sites
Category=GTC
Category=JBCT
Category=JPWC
CNN Documentary
Confer Ences
debate
Delli Carpini
Dial Tests
digital political communication
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Focusing User Attention
Greenhouse Geisser Estimates
Higher Identifiers
Issue Expertise
joe
john
Lower Identifiers
Mauchly's Test
mccain
media effects research
networking
non-Hispanic White Americans
online civic engagement
palin
Pie
political campaign analytics
Political News Cultures
Presidential Campaigning
Presidential Candidate Web Sites
Presidential Primary Debate
Repeat Measure GLM
sarah
social
social media influence studies
technology adoption in electoral behavior
Television Network Web Sites
vice-presidential
Vice-presidential Debate
Video Sharing Web Sites
voter mobilization strategies
Younger Voters
YouTube Debates
Product details
- ISBN 9780415879781
- Weight: 660g
- Dimensions: 152 x 229mm
- Publication Date: 08 Nov 2010
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
John Allen Hendricks is Director of the Division of Communication and Contemporary Culture, and Professor of Communication at Stephen F. Austin State University. He is the co-editor of the book Communicator-in-Chief, and he has published numerous journal articles and book chapters on political communication. He is also the author of The Presidency and Social Media.
Lynda Lee Kaid is Professor of Telecommunications and Research Foundation Professor at the University of Florida. A Fulbright Scholar, she has also done work on political television in European, Asian, and Latin American countries, and is the author/editor of more than 25 books on political advertising and political communication.
