20-50
A01=Valerie Wee
Age Group_Uncategorized
Age Group_Uncategorized
Author_Valerie Wee
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Category1=Non-Fiction
Category=APF
Category=ATF
COP=United States
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
millennials
NC
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9780786442690
- Weight: 376g
- Dimensions: 152 x 229mm
- Publication Date: 08 Feb 2010
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Largely neglected by Hollywood in the early 1990s, the youth market began receiving increased attention from American media industries by the end of the twentieth century. This book focuses on the resurgence of the teen/youth market. It highlights Hollywood's attempts to exploit the millennial teen market across a range of media platforms and examines the impact of social, institutional, and technological changes (emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies) on the aesthetics of contemporary teen-oriented entertainment texts.
Valerie Wee is an assistant professor in the Department of English Language and Literature at the National University of Singapore. Her work has appeared in Journal of Popular Film and Television, Journal of Film and Video, and Feminist Media Studies.
