A01=Barrie Gunter
A01=Brian R. Clifford
A01=Jill L. McAleer
adolescent media literacy
attitude formation children
Author_Barrie Gunter
Author_Brian R. Clifford
Author_Jill L. McAleer
Category=ATJ
Category=JBCT
Category=JBSP1
Category=JBSP2
developmental psychology
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
experimental research methods
schema theory application
science communication youth
television programme learning impact
Product details
- ISBN 9780805816839
- Weight: 490g
- Dimensions: 152 x 229mm
- Publication Date: 01 Mar 1995
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies.
Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.
Brian R. Clifford, Barrie Gunter, Hugh M. Culbertson, Jull L. McAleer
