Home » Television and Political Advertising
Product Image

Television and Political Advertising

€192.20
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
campaign
Campaign Film
Campaign Hype
campaign message framing
candida
Candida Te
Category=JBCT
Category=JP
commercial
dukakis
Dukakis Campaign
Epideictic Rhetoric
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Farm Policies
frames
Free Tv
James Baker III
LE VE
Massachusetts Furlough Program
media effects theory
michael
NBC
NBC's Coverage
negative
Political Ad
Political Advertising
Political Commercial
political communication research
Political Music
Principle Axis Factor Analysis
processing
psychological processing of political ads
qualitative content analysis
Roosevelt's Fireside Chats
semantic
Semantic Framing
Semantical Content Analysis
semiotic analysis
Social Representativeness
Stock Car Race
Video Politics
Violated
volume
voter psychology
Young Man

Product details

  • ISBN 9780805806625
  • Weight: 612g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Oct 1991
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.