Television and the Political Image
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A01=Denis McQuail
A01=Joseph Trenaman
Author_Denis McQuail
Author_Joseph Trenaman
British political communication
Broadcasting economics
Broadcasting history
Broadcasting technology
campaign communication strategies
Category=JBCT2
Category=JPHF
electoral behaviour analysis
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
History of broadcasting
History of broadcasting technology
mass media and politics
media influence on voting
Politics of broadcasting
television impact on election campaigns
voter attitude change
Product details
- ISBN 9781032602820
- Weight: 440g
- Dimensions: 156 x 234mm
- Publication Date: 04 Jun 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.
Joseph Trenaman and Denis McQuail
