Television’s Streaming Wars

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Amazon Prime
audience engagement research
audience studies
Category=A
Category=ATJ
Category=GTC
Category=JBCC1
Category=JBCT2
Category=JHB
Category=KNTC
Category=NH
digital cultural studies
Disney+
entertainment content
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
global media consumption
Hulu
media industry analysis
Netflix
platforms
political economy media
streaming content diversity
streaming platform competition analysis
television production
television streaming
TV streaming
YouTube

Product details

  • ISBN 9781032369709
  • Weight: 620g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Nov 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry.

The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated on streaming services, and addresses how audiences engage with content from US and global perspectives and within various research paradigms. Chapters address the television streaming wars, including the debates and trends in terms of its production and competition, diversity and growth of programming, and audience consumption, focusing on multiple platforms, content, and users.

This timely and creative volume will interest students and scholars working in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies, and media economics.

Arienne Ferchaud is Assistant Professor in the School of Communication at Florida State University. Her research focuses primarily on the ways in which individuals engage with new and emerging media technologies, including video games, social media, and, of course, television streaming.

Jennifer M. Proffitt is Professor in the School of Communication at Florida State University whose work focuses on the critical political economy of media.