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Sue Unerman | Jonathan Salem Baskin

Tell The Truth

★★★★★
★★★★★
€28.50
10-20
A01=Jonathan Salem Baskin
A01=Sue Unerman
Age Group_Uncategorized
Age Group_Uncategorized
Author_Jonathan Salem Baskin
Author_Sue Unerman
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Category1=Non-Fiction
Category=KJSP
COP=United States
Delivery_Pre-order
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_non-fiction
Language_English
PA=Temporarily unavailable
Price_€20 to €50
PS=Active
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Product details

  • ISBN 9781936661466
  • Weight: 442g
  • Dimensions: 149 x 217mm
  • Publication Date: 03 Apr 2012
  • Publisher: BenBella Books
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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About Jonathan Salem Baskin | Sue Unerman
Sue Unerman is Chief Strategy Officer of MediaCom. Amid the changing media landscape she delivers a strategic edge in communications and strategic planning for clients thereby ensuring MediaCom UK is a step ahead of the competition. Equipped with a history degree from Oxford University Unerman has experience in planning and buying media at Benton and Bowles DMB+B and Geers Gross. The UK-based Campaign magazine says that Unerman is widely considered to be one of media's finest strategic brains helping to turn MediaCom into a $1billion agency. Jonathan Baskin President of Baskin Associates Inc. has worked for the last 28 years to translate branding strategy into something more than images and words for global brand names including Apple Blockbuster Limited and Nissan. He has led agency and corporate teams responsible for all aspects of marketing communications and public affairs. Since 2008 Baskin has written a bi-weekly column on marketing leadership for Advertising Age and posted twice-weekly on his award-winning blog BaskinBrand. He is also a frequent public speaker and an often-quoted expert in news stories from sources such as USA TODAY and Reuters.