A01=Collin Stewart
Author_Collin Stewart
Category=KJC
Category=KJH
Category=KJMV7
Category=KJS
client engagement
client relationship management
customer experience
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
how to listen and communicate
revenue generation
revenue growth
sales and business development
sales process
sales strategies
sales tactics
selling techniques
startup books
Product details
- ISBN 9781774586136
- Weight: 328g
- Dimensions: 144 x 220mm
- Publication Date: 15 Dec 2025
- Publisher: Page Two Books, Inc.
- Publication City/Country: CA
- Product Form: Paperback
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In The Terrifying Art of Finding Customers, Collin Stewart lays out the key principles that start ups need to follow. Starting with the uncommon art of actually listening to prospective clients, he leads you through the essential first step of getting great product-market fit, and then what comes after that: actually selling.
Stewart knows that while some founders, like him, have sales backgrounds, others don’t, and he covers the key practices of selling that non-salespeople won’t know… along with the key mistakes that salespeople make when they find themselves running companies. Stewart brings stories and insights from his own and others’ experience to show what great sales conversations do and don’t look like, how to find new clients, the stages of a sales process that actually works, how to manage a sales team and sales pipeline.
An essential go-to guide for entrepreneurs to understand the impact how strong product market fit will have on their go to market efforts.
Collin Stewart is Co-founder of Predictable Revenue, where he's spent over a decade helping early-stage companies with customer acquisition. Collin's insights come from the trenches, having built three startups, proving firsthand that finding product-market fit is rarely a smooth ride. He's developed a tried-and-true playbook for finding a gap in the market and converting it into paying customers. Colin lives in Vancouver, B.C.
