Terroir and Other Myths of Winegrowing
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A01=Mark A. Matthews
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american wines
Author_Mark A. Matthews
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california wines
Category1=Non-Fiction
Category=TVSW
COP=United States
creating fine wine
cultivating grapes for wine
cultivating winegrapes
debunking wine myths
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fine wine
food wine agriculture
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grapevines
growing fine wine
growing grapes
high quality wine
Language_English
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Price_€20 to €50
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quality wine
realities of winemaking
serious sommelier
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terroir
viticulturalists
viticulture
wine books
wine grapes
wine marketing
wine myths
winegrapes
winegrowing
winemakers
winemaking
winemaking myths
Product details
- ISBN 9780520276956
- Format: Hardback
- Weight: 590g
- Dimensions: 152 x 229mm
- Publication Date: 15 Mar 2016
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Wine is a traditional product with traditional explanations. Oft-romanticized, Old World notions of how to create fine wine have been passed down through generations and continue to dominate popular discussions of wine quality. However, many of these beliefs predate science and remain isolated from advances in the understanding of how crops grow and fruit ripens. Allegiance to them has frequently impeded open-minded investigation into how grapevines interact with the environment, thus limiting innovation in winegrowing. In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist's skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? Matthews explores and dissects these and other questions to debunk the myths of winegrowing that may be holding us back from achieving a higher wine quality.
Mark A. Matthews is Professor of Viticulture at the Robert Mondavi Institute for Food and Wine Science at the University of California, Davis.
