Age of Netflix
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€27.50
20-50
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B01=Cory Barker
B01=Myc Wiatrowski
Category1=Non-Fiction
Category=JBCT
Category=JFD
Category=PDR
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_society-politics
Language_English
management
narrowcast
NC
PA=Available
Price_€20 to €50
PS=Active
softlaunch
video service
Product details
- ISBN 9780786497478
- Weight: 322g
- Dimensions: 152 x 229mm
- Publication Date: 19 Sep 2017
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups.
In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.
Cory Barker is a Ph.D. candidate in the Department of Communication & Culture at Indiana University. His writing has appeared in Vox, Complex, The A.V. Club, and other publications. He lives in Peoria, Illinois. Myc Wiatrowski is an analyst of business and culture and associate instructor in the Department of Folklore and Ethnomusicology at Indiana University in Bloomington.
