American Presidency and Entertainment Media
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A01=Thomas Gallagher
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America
Author_Thomas Gallagher
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Category1=Non-Fiction
Category=GTC
Convergence
COP=United States
Delivery_Delivery within 10-20 working days
Digital
Entertainment
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eq_nobargain
Language_English
Late Night TV
Media
Obama
PA=Available
Political Science
Politics
Presidency
President
Price_€20 to €50
PS=Active
softlaunch
Trump
Product details
- ISBN 9781498549899
- Weight: 272g
- Dimensions: 153 x 220mm
- Publication Date: 13 Jun 2019
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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The need for American presidential candidates and sitting presidents to connect with citizens has led to the adoption of diverse media strategies that include traditional news initiatives with established journalists, face-to-face interaction with small groups of supporters, and visits to traditionally non-political entertainment-based venues. The American Presidency and Entertainment Media: How Technology Affects Political Communication examines the recent embrace of entertainment forums for political purposes. Featuring interviews with White House insiders and late night talk show veterans, this book analyzes the major moments in the presidency’s increasingly cozy relationship with entertainment-based television shows and the major factors leading individual administrations and campaigns to take chances to reach largely non-political audience. It offers a new theoretical underpinning for this phenomenon, predicts how future campaigns will operate in this regard as media technology and American political culture evolve, and connects the marriage of politics and televised entertainment to the ascension of Donald Trump to the presidency.
Thomas Gallagher is adjunct professor at Mercy College.
