American Retail Value Proposition | Agenda Bookshop Skip to content
A01=Kyle Murray
Age Group_Uncategorized
Age Group_Uncategorized
Author_Kyle Murray
automatic-update
Category1=Non-Fiction
Category=KCA
Category=KJC
Category=KJMB
Category=KJS
COP=Canada
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch

American Retail Value Proposition

English

By (author): Kyle Murray

The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?

To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world’s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe’s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

See more
Current price €38.99
Original price €41.99
Save 7%
A01=Kyle MurrayAge Group_UncategorizedAuthor_Kyle Murrayautomatic-updateCategory1=Non-FictionCategory=KCACategory=KJCCategory=KJMBCategory=KJSCOP=CanadaDelivery_Delivery within 10-20 working dayseq_business-finance-laweq_isMigrated=2eq_non-fictionLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 490g
  • Dimensions: 160 x 235mm
  • Publication Date: 17 Aug 2016
  • Publisher: University of Toronto Press
  • Publication City/Country: CA
  • Language: English
  • ISBN13: 9781442637177

About Kyle Murray

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept