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A01=Michal Daliot-Bul
A01=Nissim Otmazgin
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Author_Michal Daliot-Bul
Author_Nissim Otmazgin
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The Anime Boom in the United States: Lessons for Global Creative Industries

English

By (author): Michal Daliot-Bul Nissim Otmazgin

The Anime Boom in the United States is a comprehensive and empirically grounded study of the expansion of anime marketing and sales into the United States. Using the example of Japanese animation, it examines the supporting organizational and cultural processes that constitute a transnational system for globalizing and localizing cultural commodities.

Drawing on field research, survey data, and in-depth interviews with Japanese and American professionals in the animation industry, the authors investigate animes arrival in the United States beginning in the 1960s, and explores the transnational networks of anime production and marketing as well as the cultural and artistic processes the genre has inspired.

This detailed study of the anime boom in the United States is the starting point for a wider investigation of the globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. It is an indispensable guide for all those interested in understanding the dynamics of power structures in cultural and media globalization.

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A01=Michal Daliot-BulA01=Nissim OtmazginAge Group_UncategorizedAuthor_Michal Daliot-BulAuthor_Nissim Otmazginautomatic-updateCategory1=Non-FictionCategory=APFVCategory=JFCCategory=JFDCategory=JFFSCategory=KCLCategory=KJKCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 338g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Oct 2019
  • Publisher: Harvard University Asia Center
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780674241190

About Michal Daliot-BulNissim Otmazgin

Michal Daliot-Bul is Associate Professor and Head of Asian Studies at the University of Haifa. Nissim Otmazgin is Senior Lecturer and Director of the Institute of Asian and African Studies at The Hebrew University of Jerusalem.

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