A01=Herbert S. Bailey Jr.
Author_Herbert S. Bailey Jr.
Category=KNTP1
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eq_business-finance-law
eq_isMigrated=1
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eq_nobargain
eq_non-fiction
Product details
- ISBN 9780821409701
- Dimensions: 140 x 210mm
- Publication Date: 15 Oct 1990
- Publisher: Ohio University Press
- Publication City/Country: US
- Product Form: Paperback
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Now back in print, this volume discusses with authority every aspect of the editorial and financial operations of the modern publishing house. Unlike other books on this subject, The Art and Science of Book Publishing is distinguished by its conceptual approach, viewing the publishing house as a whole, emphasizing both its external and internal environments. The book proceeds through the basic activities of publishing to a pragmatic analysis of decisions on individual books and operations of the publishing house as a whole. This standard resource of the publishing industry will be welcomed by beginners, who will find the book eye–opening, as well as veterans who will see their work in a new light.
Herbert S. Bailey, Jr. was Director of Princeton University Press from 1954 to 1986. He was chosen as the annual Bowker Lecturer on publishing in 1977 and received the Bowker Award for Creative Publishing in 1987.
