A01=Stanley Le Baron Payne
Adjective
Advertising
Adviser
Age Group_Uncategorized
Age Group_Uncategorized
Ambiguity
Asking Questions
Audience measurement
Author_Stanley Le Baron Payne
automatic-update
Backtracking
Ballot
Category1=Non-Fiction
Category=JHBC
Category=JP
Circumlocution
Colloquialism
Competition
Concealment
Connotation
Consideration
COP=United States
Counting
Critical reading
Criticism
Customer
Delivery_Pre-order
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Estimation
Euphemism
Expectancy theory
Explanation
Formality
General knowledge
Hoi polloi
How-to
Illustration
Indication (medicine)
Interview
Intonation (linguistics)
Language_English
Layoff
Lecture
Loaded question
Mrs.
Multiple choice
Nickname
Opinion poll
Ownership (psychology)
PA=Temporarily unavailable
Philosopher
Platitude
Prediction
Price_€100 and above
Pronunciation
PS=Active
Publication
Purist
Questioning (sexuality and gender)
Questionnaire
Questionnaire construction
Referent
Respondent
Result
School of thought
Semantics
Shortage
Slang
softlaunch
Special pleading
Suggestion
Superiority (short story)
Survey methodology
Symptom
Terminology
The Art of Asking
The Various
Thought
Trade name
Treatise
Uniqueness
Value judgment
Weighting
What Happened
Wishful thinking
Product details
- ISBN 9780691643069
- Weight: 680g
- Dimensions: 178 x 254mm
- Publication Date: 19 Apr 2016
- Publisher: Princeton University Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results. Originally published in 1951. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
