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Sheena Iyengar

Art Of Choosing

★★★★★
★★★★★
€18.50
A01=Sheena Iyengar
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Author_Sheena Iyengar
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Brown Book Group
Category1=Non-Fiction
Category=VSP
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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Language_English
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Price_€10 to €20
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Product details

  • ISBN 9780349121420
  • Weight: 246g
  • Dimensions: 129 x 197mm
  • Publication Date: 07 Apr 2011
  • Publisher: Little, Brown Book Group
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Description

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
About Sheena Iyengar
Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.