A01=Mark Rowden
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Author_Mark Rowden
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B Ro C H
brand strategy
Category1=Non-Fiction
Category=JB
Category=JF
Category=JHB
COP=United Kingdom
corporate branding tools
corporate identity
creation
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D Iv
D O Rs
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E R S Ta
E Rfe
E Sa M
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eq_nobargain
eq_non-fiction
eq_society-politics
Es Ta
Fo Llow
Fu Lly
Ib Le
identity measurement
insight
Isa Tio
Language_English
leadership development
Lise Th
management
N A Le
organisational culture
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P O Ra
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PA=Temporarily unavailable
Price_€50 to €100
PS=Active
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Rsh Ip
S Tr
softlaunch
strategic identity management framework
T Ra
Ta Te
Tro D
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visual communication
visual media
Product details
- ISBN 9781138710665
- Weight: 570g
- Dimensions: 154 x 233mm
- Publication Date: 22 Nov 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.
