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Art of Selling to the Affluent

Matt Oechsli
€28.50
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affluent consumers
affluent customers
affluent market
affluent marketing
affluent target marketing
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attract and retain customers
attracting wealthy clients
Author_Matt Oechsli
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Category1=Non-Fiction
Category=KJS
consumer buying decisions
COP=United States
Delivery_Delivery within 10-20 working days
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eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financial marketing service
financial marketing services
financial service marketing
financial services market
financial services marketing
financial services marketing plan
habits of rich people
how to attract and retain customers
how to attract clients
how to attract customers
how to attract the customers
how to attract wealthy clients
how to market financial services
how to sell to rich people
Language_English
marketing financial services
marketing for financial services
marketing in financial services
marketing of financial services
marketing to affluent
marketing to affluent consumers
marketing to affluent women
marketing to the affluent
matt oeschli
oechsli institute
oeschli institute
PA=Available
Price_€20 to €50
private wealth management
PS=Active
retain clients
sales tactics
selling to rich people
selling to sales people
selling to the affluent
softlaunch
the art of selling to the affluent
wealth management marketing
wealthy clients

Product details

  • ISBN 9781118744826
  • Weight: 454g
  • Dimensions: 160 x 229mm
  • Publication Date: 18 Mar 2014
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
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Description
Attract and retain affluent customers and clients

Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.

  • Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
  • Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
  • Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry

The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
About Matt Oechsli

MATT OECHSLI is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry. His thirty years of experience as a professional speaker, researcher, writing, and coach have evolved into The Oechsli Institute and its team of speakers and coaches. The firm conducts ongoing research projects on the affluent and has been able to determine how the affluent make major purchase decisions, the impact that managing affluent client relationships has with affluent marketing, and more.

www.oechsli.com

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