A01=Allen Weiss
A01=Deborah J. MacInnis
Age Group_Uncategorized
Age Group_Uncategorized
Author_Allen Weiss
Author_Deborah J. MacInnis
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Category1=Non-Fiction
Category=HB
Category=JFFT
Category=KJ
Category=KJS
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781637745038
- Weight: 425g
- Dimensions: 160 x 236mm
- Publication Date: 19 Mar 2024
- Publisher: BenBella Books
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Allen Weiss PhD is the Founder and CEO of MarketingProfs LLCthe largest B2B marketing training consulting and event company dedicated to helping large organizations teams and individuals execute marketing campaigns that drive actual results. He is also a university professor consultant and conference speaker. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in brands such as Intel Texas Instruments IBM Informix banks (Far East National Bank) and insurance companies (AIG). Debbie J. MacInnis PhD is a university professor and a globally recognized multi-award-winning expert on evidence-based customer decision-making and brand strategies emphasizing brand benefits execution and brand growth. Her awards include the University of Southern California Faculty Lifetime Achievement Award a Fellow of the American Marketing Association and a Fellow of the Association for Consumer Research. Dr. MacInnis has consulted with many organizations such as Hallmark Proctor & Gamble American Beverage Association United Talent Agency and major advertising companies. She has been an expert witness for the Federal Trade Commission and other organizations.
